About Us | Arena Metals
Arena Mining and Trade Pioneers Company, with the brand name ArenaMetals, is a mining and trading holding company formed with the aim of supplying, selling, and exporting base metals and minerals.
ArenaMetals has launched its activities with the aim of entering the steel and base metals trading chain in a targeted and strategic manner. Our focus is on the supply and sale of iron ore, concentrate and pellets, which are the mainstays of the steel industry. In today’s world, which is affected by geopolitical developments and new tariff policies, our approach is focused on simultaneously accessing domestic and regional markets, diversifying supply sources and consumption markets, and utilizing digital infrastructure to conduct smart transactions.
Our ultimate goal is to become one of Iran’s mining hubs within the next 5 years and a major player in the region by 2040. With our strong infrastructure and the experience of our management team, we aim to play an effective role in shaping the country’s mining industry.
Arena Mission Statement
At Arenametals Mining Holding, we are committed to sustainable and reliable supply, extraction and processing of minerals with the highest international quality standards. Using new and innovative technologies is our goal in meeting the needs of domestic industries and global markets. We are committed to sustainable development and creating added value for our stakeholders and in line with this goal, we will always seek to improve the quality of our services and products.
Arena Metals Vision
Our vision is to become one of the top 5 mineral holding companies in Iran and a reputable regional brand in the field of metals trading by 2040. We focus on innovation, sustainable development, and value creation in the mineral supply chain, and we seek to achieve this goal with careful planning and effective strategies.
Our Goals
Goal 1
Control of a significant portion of Iran's steel export chain (including iron ore, concentrate, pellets, and sponge iron) as well as copper and aluminum.
Goal 2
Investing in new iron ore mining and processing technologies to improve quality and productivity.
Goal 3
Creating a reputable brand internationally in export markets and achieving an annual turnover of over $500 million.
Key activities and scheduling (executive phasing)
The main focus of this plan is on determining key activities, execution timelines, allocating human and financial resources, and predicting measurable results over different time periods (3, 6, and 12 months). This operational plan covers the first 12 months of the company’s operations, which is divided into three main phases:
Phase One (3 months)
Initial launch and financing
Identifying key suppliers
Recruiting specialized human resources
Beginning of business communication
Phase 2 (6 months)
Start of product export
Establishing effective operational systems
Developing the domestic market and increasing market share
Phase Three (12 months)
Launching a digital platform to facilitate smart transactions
Negotiations begin for the acquisition of mines
Expanding the product and service portfolio to meet the diverse needs of customers
(MARKETING STRATEGY)
Step one: Defining brand identity and positioning
ArenaMetals must create a distinctive, trustworthy, and professional image in the mind of the target market.
Step two: Global market analysis and opportunity identification
Identifying countries that have the potential to import mineral products from Iran.
Step three: Internal evaluation and company capacity assessment
Identifying the company's strengths, weaknesses, available resources, and real ability to enter export markets
Step Four: Selecting initial products and target markets
Focus resources on the most profitable products and markets with the lowest risk
Step Five: Designing a market entry strategy
Defining how to enter target markets without wasting resources
Step Six: Development of international branding and marketing tools
Introducing the brand and attracting potential customers in target markets
At Arnammetals, we are seeking a sustainable and successful future for the country's mining industry and for ourselves, and relying on our experienced and capable team, we are taking steps towards achieving these goals.
